About this video
We crafted a motion design film for The Nature Conservancy, where design meets poetry — narrated by Kate Walsh and shaped through textures and natural palettes. For this new chapter in our ongoing collaboration with The Nature Conservancy, we crafted a motion design film that introduces the organization’s mission and global impact: a poetic, brand-level piece narrated by Kate Walsh (like, what?!). Created to be used across events and social media, the video positions TNC as a leading voice in conservation, innovation, and environmental awareness, highlighting how design and storytelling can make complex ideas feel both human and accessible. We wanted the visuals to feel alive and connected to the natural world. The palette draws from The Nature Conservancy’s signature colors — deep greens, warm neutrals, ocean blues — and becomes a reflection of balance between people and planet. To bring warmth and texture, we introduced painterly strokes and organic gradients, creating subtle layers that give the video a tactile, human feel. These brush textures soften the clean shapes of the illustrations, adding emotion and movement to every frame. We thought the motion as a flow — smooth transitions, linear rhythms, and compositions that echo natural patterns. The typography and pacing stay minimal and elegant, designed to support the words of the voice over: powerful, intimate, and full of emotion. Every choice — from timing to transitions — was made to let the message breathe and resonate. Building on the same organic visual language, we also created a second film addressing how the climate crisis is not gender-equal.
About illo
Credits
Creative Direction: Cristina Pasquale Design Direction: Arianna Cristiano Illustration Lead: Sofia Buti Illustrator: Alessandra Marin Animation: Riccardo Chiara & Fabio Orlando Producer: Ani Karamanukyan & Daniel Ceballos