About this video
Insurance company Highmark is launching (un)Hungry, a community movement dedicated to addressing the issue of food insecurity in the United States during the holiday season. Highmark asked for a timeless character-driven film that would communicate their mission for years to come. Their script was inspired by a real neighborhood pantry, a story about one little girl’s quest to help that brings together a community. Tonic DNA created a CG film with a tactile painterly style and stop motion sensibility. From hair painted in virtual reality to hand-embellished strokes on the 3D sets, this is a film where the details shine with heart.
About Tonic DNA
Credits
Client: Highmark Health Agency: Tonic by Highmark Health Sr. Vice President: Amy Spears Sr. Creative Director: Keith Loell Sr. Director of Content: George Friedman Creative Director: Shawn Smith Executive Producer: Alyssa Kramer Manager Copywriting: John Venable Lead Copy: Lauren Black Lead Design: Amy Ballintine Lead Creative Integration Manager: Katie Krissinger Manager, Creative Integration Management: Julia Westbrook Produced by Tonic DNA Executive Producers: Stefanie Bitton, Nadim Chartouni Producer: Sofie Lamontagne Agent: Liz Laine Reps - Liz Shaw Directors: Jamil Lahham, Fabien Fulchiron Storyboard: Steven Go Character Designs: Valentina Brancati Environment Designs: Phoebe Mao, David Goldstyn, Michael Renaud Matte Painting: David Goldstyn Animation Lead: Jamil Lahham Animation: Wiley Townsend, Leya Laroche-Boafo, Tyron Rijavec Rigging: Mirayi Studios 3D Environments, Props & Textures: Fabien Fulchiron, Jamil Lahham, Lisandre Theriault-Brunet, Maxime Pelletier, Quentin Labbe 3D Character Hair: Jamil Lahham, Fabien Fulchiron 3D Character Textures: Fabien Fulchiron, Maxime Pelletier Lighting: Fabien Fulchiron, Lisandre Theriault-Brunet, Maxime Pelletier, Carl Valleray Compositing Lead: Marta Grasso Compositing: Marc-Andre Bourgoin Music & Sound: Vapor Studio