About this video
Xiaomi partnered with Kutuko to launch the global campaign for its newest product, the Robot Vacuum 5 Pro. The goal of the campaign was to tell an engaging and exciting story that would really grab the audience’s attention. The initial direction came from Xiaomi, led by David Poncelas and Shuning (Shirley) C., who aimed to communicate the product through an emotional and accessible lens rather than a purely technological one. Building on that foundation, Kutuko expanded and structured the narrative, creating “Love Story”, the tale of two dust particles who fall in love, a charming metaphor that turns everyday dirt into endearing protagonists and places the product naturally within the storytelling arc.
About KUTUKO STUDIO
Credits
Creative Directors: Daniel Pomares, Gerard Jáuregui, Carlos Cabrera Lead 3D Artists: Daniel Pomares, Gerard Jáuregui 3D Artists: Luis Marín, Carlos Cabrera, Adrián Sánchez Sound Design: Rodrigo Marchán Project Manager: Álvaro Ibáñez Client: Xiaomi