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Living Identities Manifesto by Plenty, a nominee on Motion Design Awards Living Identities Manifesto by Plenty, a nominee on Motion Design Awards

Living Identities Manifesto

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Plenty
Buenos Aires, AR
Video of the day - January 13, 2026
concept: 8.43design: 8.99motion: 9.00sound: 8.46How the score is calculated
final score: 8.77details
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About this video

“Living Identities” is Plenty’s approach to Motion Identity, an exploration of how brands can think, feel, and behave through motion. This manifesto film captures that vision: a belief that identity is no longer static, but a living entity that adapts, reacts, and communicates with purpose.

About Plenty

Still image of Living Identities Manifesto by PlentyStill image of Living Identities Manifesto by Plenty
Still image of Living Identities Manifesto by PlentyStill image of Living Identities Manifesto by Plenty
Still image of Living Identities Manifesto by PlentyStill image of Living Identities Manifesto by Plenty
Still image of Living Identities Manifesto by PlentyStill image of Living Identities Manifesto by Plenty
Still image of Living Identities Manifesto by PlentyStill image of Living Identities Manifesto by Plenty

Credits

Creative Direction: Mariano Farías. Script: Mariano Farías. Direction: Leonardo Martín Art Direction: Leonardo Martín Design: Leonardo Martín Animation: Hernán Estevez, Juan Ignacio Garay, Leonardo Martín Logo Animation: Mariano Farías Houdini Artist: Juan Ignacio Garay, Leonardo Martín Executive Creative Director: Mariano Farias Executive Production: Gladys Esquivel Coordinator: Marina Dominioni Music: Lolo Micucci

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