About this video
Designed for a building block brand, this project highlights how kids can bring beloved classic characters to life by building them from blocks, blending creativity with nostalgia. Working on it felt like stepping back into childhood, infused with a vibrant retro vibe inspired by classic cartoons. Nostalgic objects on the table, warm color grading, and a subtle film-like grain added to the charm, creating a sense of familiarity and comfort. The main goal was to vividly showcase the connection between iconic characters and their transformation into modern versions made from building blocks, emphasizing continuity and evolution.
About PAPATON Studio
Credits
Executive Creative: Director: Anton Ten Executive Producer: Nikita Tikhonov Head of Production: Sofia Solovyanova Producer: Anya Ursa Director & Lead Animator: Katya Gornostaeva Art Director: Anton Ten, Katya Gornostaeva 3D Generalist: Iaroslav Kurianovich 2D Animatic: Katya Gornostaeva 2D Superviser: Avi Character Modeling: Kamilla Belyakova Background Modeling: Iaroslav Kurianovich Rig: Iaroslav Kurianovich Animators: Iaroslav Kurianovich, Dmitry Pashkov, Arnas Habi Clean up & Coloring: Margarita Lamparter Composing & Lookdev: Iaroslav Kurianovich Sound designer: Timur Salabaev