About this video
Modern procurement didn’t fail. It scaled beyond human capacity. For this commercial for Gain, we built the story around a single metaphor: a Rubik’s Cube - something that once fit in our hands and had an ending. As complexity grows, the cube multiplies and fragments into a vast, machine-like galaxy. Shot on green screen and extended through a fully constructed 3D world, the film contrasts human time with machine time. Human effort moves slowly and locally. AI operates at scale - connecting signals, collapsing chaos into clarity. The AI is never personified. It has no body. The decision was deliberate. This is not a story about replacing humans, but restoring them. When the system resolves, the cube returns - back in human hands. Produced by Nua Motion.
About Nua Motion
Credits
Produced by Nua Motion A Film by Tomer Gerbi Director of Photography - Jonathan Wibberly Executive Producer - Connor Lewis Starring - Shakeel Simmons 3D Animation & Design - Madina Ziubina, Anatoliy Zyubin Sound Design - Sebastian Anús & Juan Regidor Ronroco Audio - Argentina Filmed at - Green Screen Boston