About this video
“A tu lao” is a song by Kakao that portrays the relationship between two people trapped in a constant cycle of breakups and reunions, a dynamic that seems to create a kind of emotional addiction between them. With a pop and disco style, the track incorporates eighties-inspired synthesizers that add a nostalgic nuance. For the music video, the intention was to build a psychedelic and nostalgic aesthetic, in tune with the song’s theme and the sonic atmosphere that surrounds it. The main challenge was to find a balance between an eighties-inspired psychedelic aesthetic and a more contemporary vector style, while also incorporating the use of subtle textures. In the character design, the aim was to work with well-defined silhouettes through simple, streamlined shapes, in order to slightly depersonalize them and present them as relatively abstract entities.
About Adrián Doménech
Credits
Direction, design and animation: Adrián Doménech