About this video
"Advertising is a race, and in this high-octane motion piece for StackAdapt, we brought that metaphor to life in a surrealist, 3D animated stadium. The film features a quirky cast of everyday objects—from toasters to suitcases—transformed into sleek racing machines competing on a track fueled by 'Campaign' and 'Engagement' metrics. Our goal was to simplify the complex world of programmatic advertising into a visually captivating and fast-paced narrative. Through meticulous character design, dynamic camera movements, and vibrant lighting, we created an energetic atmosphere that highlights StackAdapt’s core message: speed and precision. This project showcases a perfect blend of playful storytelling and high-end technical execution, proving that even a toaster can win the race when powered by the right technology."
About Roni Kleiner
Credits
Director: Roni Kleiner Animation: Robert Moreno Meikins