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Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz Samson, a nominee on Motion Design Awards Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz Samson, a nominee on Motion Design Awards

Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video)

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Grzegorz Samson
Gdańsk, PL
Video of the day nominee
concept: 7.32design: 7.44motion: 6.86sound: 6.90How the score is calculated
current score: 7.18details
2 days left
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About this video

Blacksmithing is one of humanity's oldest professions. The tools have changed - bellows became power hammers: but the smith still exists. Why? Because craft requires judgment, taste, and knowing when something is right. Design works the same way. Introducing Forge - a new AI assistant built into UXPin. Unlike AI tools that generate a starting point and leave you there, Forge works alongside you as your design evolves. You're the smith. Your design system is the anvil. Forge just makes the work faster. The tools change. The craft stays yours. The video was created in 4 stages: B/W storyboard (+stillomatic), Styleframes, Primary Motion and Final Video. The character was animated both with frame-by-frame technique (Animate) and rig-like motion (After Effects) to save some time. The output looks very cinematic and blur keeps focus on the most important elements. I can't say nothing about the budget because it's a long-term co-op.

About Grzegorz Samson

Still image of Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz SamsonStill image of Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz Samson
Still image of Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz SamsonStill image of Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz Samson
Still image of Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz SamsonStill image of Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz Samson
Still image of Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz SamsonStill image of Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz Samson
Still image of Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz SamsonStill image of Design is a Craft. AI is Just a Better Workshop (UXPin Forge Video) by Grzegorz Samson

Credits

Writer: Natalia Łasica Motion designer, animator, illustrator, storyboarder: Grzegorz Samson UI design: Kasia Cichosz Voice-over: Ted Limpert Music: Evan MacDonald - "Building a Story"

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