About this video
Lenskart Bitz Series Inspired by the idea of fantasy, imagination, and self-expression, the Bitz Series by Lenskart transforms everyday eyewear into a customizable experience. Each frame features a built-in magnetic system, allowing users to attach and swap collectible charms effortlessly, creating endless combinations that can be refreshed daily. For this project, I led the complete end-to-end CGI production. Crafting 5 eyewear designs, 8 collectible charms, and the final product film entirely from scratch, from 3D modeling and texturing to animation, VFX, editing, and final delivery. In addition to the fully CGI product visuals, I also integrated VFX into selected live-action footage, including a hero shot where the model rotates while the charms seamlessly transform on the eyewear, showcasing how users can refresh their style every day.
About Gavin Sew
Credits
Client: Lenskart Singapore Direction & Motion Design: Gavin Sew Music: Spring in My Step by Rex Banner