About this video
Artemis is Gomez Sim Industries’ new flagship sim racing wheel. It took nearly two years to develop, and almost every part of it was engineered in-house. GSI asked us to produce the launch film and a full set of product renderings to introduce it to the world. Sim racing and motorsport marketing usually leans on high energy. Artemis needed something else. It sits at the very top of the market, and its value is in the detail: ball-bearing paddles, magnetic shifters, a Gorilla Glass display and a solid build with zero flex. Our job was to let that come through. So we built a visual language around elegance and restraint. Lighting was controlled and sculptural, the camera moved slowly and deliberately, and the compositions were calm enough for materials, mechanisms and finishes to carry each frame. The film takes its cue from the product’s namesake, the goddess of the hunt. Its mood is precision, focus and control rather than adrenaline. The result places Artemis closer to luxury watchmaking or high-end automotive design than to typical gaming hardware. It sets GSI apart in its category and speaks directly to the kind of driver who expects nothing less.
About Hi Shine
Credits
Creative Direction, 3D & Motion Design: Santeri Kekkonen / Hi Shine Sound Design: Akseli Soini / El Camino