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Archi - Flavour Takes Shape by Zer Design, a nominee on Motion Design Awards Archi - Flavour Takes Shape by Zer Design, a nominee on Motion Design Awards

Archi - Flavour Takes Shape

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Zer Design
Ashgabat, TM
Video of the day nominee
concept: 6.86design: 7.90motion: 7.96sound: 6.86How the score is calculated
current score: 7.50details
7 days left
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About this video

Lime gets its close-up. Strawberries bring a crowd. Mango makes a splash. For the launch of Archi’s canned mojito range, we gave Classic, Strawberry and Mango three distinct visual personalities. The can design became our starting point, with its colours and ingredient graphics shaping the film’s environments and movement. A transforming can connects citrus close-ups, orbiting strawberries and a burst of mango-coloured liquid. Each sequence makes its flavour recognisable while keeping the range visually connected.

About Zer Design

Still image of Archi - Flavour Takes Shape by Zer DesignStill image of Archi - Flavour Takes Shape by Zer Design
Still image of Archi - Flavour Takes Shape by Zer DesignStill image of Archi - Flavour Takes Shape by Zer Design
Still image of Archi - Flavour Takes Shape by Zer DesignStill image of Archi - Flavour Takes Shape by Zer Design
Still image of Archi - Flavour Takes Shape by Zer DesignStill image of Archi - Flavour Takes Shape by Zer Design
Still image of Archi - Flavour Takes Shape by Zer DesignStill image of Archi - Flavour Takes Shape by Zer Design

Credits

Client: Archalyk Brand: Archi Creative Studio: Zer Design Music: “Dulce de Leche” — DJ-Malka feat. La Nata / Artlist

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